The district boasts of a logo of an architectural quatrefoil combined with a square. The Colonial Williamsburg graphic identity is used and "Merchants Square" is given strong emphasis in the logo. A website for Merchants Square was created by G3 Creative based in Richmond, Virginia. The firm described the site as such: "We created a website with lots of local color and architecture, using photos of the specialty shops in the Square."
Merchants Square has a gift card program with denominations from $20 to $250. Shop hours are fixed from 10am-6pm Monday-Saturday and noon-5pm on Sunday. Restaurants are open until 9pm or later. Williamsburg WiFi is installed throughout the district, providing yet another visitor amenity.
There are way-finding signs to direct visitors to businesses in Merchants Square. The sign is reproduced on a district map and available here. Businesses are broken out into the following categories: Gifts and Accessories, Specialty Shops, Dining, Specialty Foods, Bookstores, Apparel, and Services.
Way-finding sign in the Merchants Square district.
Detail of hand-drawn map.
Detail of key from map and sign.
Detail of directory showing shops and businesses, December 2008.